Lots of good takeaways from this post, some of which might be a bit hidden or subtle. If you're launching your e-book, SaaS app, online course, etc. you'll nee

Lots of good takeaways from this post, some of which might be a bit hidden or subtle. If you're launching your e-book, SaaS app, online course, etc. you'll need to build a reputation based on trust and value. Think about it: how many people will find themselves on your landing page, looking at some of your app screenshots and click on your big fat "Sign Up!" button because "Wow, I've only known this company existed for 3 seconds but here's my credit card!". You can do better! In this case, a free guide to "Designing Forms That Convert" is a great example of educational and valuable material. Nathan gets your email address, you get some information you're interested in receiving and everyone is happy. If you educate people like this, frequently and with valuable content, you'll have their attention when you're ready to sell them something that they actually need. (Patrick McKenzie earned a reputation in the HN community over the years by sharing what he's learned. Sharing == educating. When he's goes to sell a ~$500 video course on email [0], he seems to do pretty well.) There's a reason why Nathan's CovertKit plans include thousands and thousands of emails. That's what you should be doing: sending emails and keeping a dialog with people who know you and your work. You don't have to pitch your SaaS app in the footer of every email, but it's important that you become an authoritative resource for the market/audience that you're working with. You'll likely have much better success selling to them. Final point: writing good copy and valuable content is important and is what is going to make you money, not your perfectly refactored dashboard code. Are you a mediocre developer? Enough to handle CRUD and a few extras? Good. Now to get to work on your writing skills. [0] https://training.kalzumeus.com/lifecycle-emails https://training.kalzumeus.com/lifecycle-emails