If your last site design was responsive without looking at analytics, your first error was not making a data driven decision. If no data existed, your product

If your last site design was responsive without looking at analytics, your first error was not making a data driven decision. If no data existed, your product guy should have asked himself when was the last time he evaluated and purchased a financial services product from his phone. And asked people around you... answer probably would have been close to 0. What should be responsive is your customer account center where a user will want to sign in and check their balance while standing at a cash register about to check out. And they might not have your app yet, nor want to download an app. I think it would serve you all well to compile user-stories the next time you redesign anything, whether its your marketing site or account center. On a related note, I think yalls acquisition designs look very nice. Props.