Realize that this is missing a key metric. Well, a lot of new teams running A/B tests do too. People focus too much on conversion statistics and forget about th

Realize that this is missing a key metric. Well, a lot of new teams running A/B tests do too. People focus too much on conversion statistics and forget about the actual sales numbers (as in money). Some setups will test worse (as in less total sales (in number of tickets)), but will have a higher amount of profit per sale. Making it more profitable with less sales. Some might say that then the correct test was that one. Err, no. You still need to keep testing for the conversions, but also need to pay attention to average transaction amount per test. Conversions are meaningless if you are only converting cheap customers who opt for the cheapest offering (by the way, raise your prices).