This is a great point. I feel like soldiering on, especially if costs are low, can be the easy way out. I mean, its not easy to go month after month with litt

This is a great point. I feel like soldiering on, especially if costs are low, can be the easy way out. I mean, its not easy to go month after month with little or no positive feedback, but it doesn't require facing up to the hard choices figuring something like this out exposes. Hopefully there is an opportunity in this dead end - perhaps not the millions you were hoping for, but perhaps a way out, a way to end things with honor, maybe for a smaller payout, maybe rethinking your approach will reveal a smaller market opportunity, but something attainable, or get you to focus on winding it up rather than pressing onwards until you run out of steam.