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"There is no “google analytics” for a shop or measurable ways they can promote themselves offline or online. Somewhere in all of this, there is probably a billi

"There is no “google analytics” for a shop or measurable ways they can promote themselves offline or online. Somewhere in all of this, there is probably a billion dollar startup idea or two." Startup idea or two? Don't mind if I do. - http://www.ekahau.com/solutions/retail.html http://www.ekahau.com/solutions/retail.html - http://www.nearbuysystems.com/solutions/in-store-analytics.html http://www.nearbuysystems.com/solutions/in-store-analytics.h... And here's some additional coverage of that space in the media, with regards to car dealerships: - http://online.wsj.com/article/SB10001424127887324784404578143144132736214.html http://online.wsj.com/article/SB1000142412788732478440457814... (google URL and click for HTTP Referer if you get paywalled, but I don't think you will)

dools 14y ago
There are a couple of startups already looking at tracking customer behaviour in the real world based on MAC address[1] but hands down the best way of tracking the success of a marketing campaign is with coupons. If you're running Google ads for a bricks and mortar business, don't send people to your home page, send them to a landing page which has a special offer on it, or some other identifiable thing so that when people come in and ask about the XYZ you know where they came from. [1]http://www.fastcompany.com/3004781/google-analytics-real-life-tracking-retail-customers-through-smartphones http://www.fastcompany.com/3004781/google-analytics-real-lif...
_mulder_ 14y ago
I don't think tracking people in store (already quite established, as you point out) was what the article was referring to. I understood it to mean that it's difficult to see if people are walking into your store because of something they saw online, and if so, what. Seems like Google could do this quite easily. Provide a WiFi service that customers in-store would auto-sign into, that way they can tell if a customer visiting the store has been exposed to any mention of the shop online. I imagine only Google or Apple, or maybe Facebook, could do this because of the sheer amount of information they tend to have on peoples browsing history and location tracking ability.

dools 14y ago

There are a couple of startups already looking at tracking customer behaviour in the real world based on MAC address[1] but hands down the best way of tracking the success of a marketing campaign is with coupons. If you're running Google ads for a bricks and mortar business, don't send people to your home page, send them to a landing page which has a special offer on it, or some other identifiable thing so that when people come in and ask about the XYZ you know where they came from. [1]http://www.fastcompany.com/3004781/google-analytics-real-life-tracking-retail-customers-through-smartphones http://www.fastcompany.com/3004781/google-analytics-real-lif...

_mulder_ 14y ago

I don't think tracking people in store (already quite established, as you point out) was what the article was referring to. I understood it to mean that it's difficult to see if people are walking into your store because of something they saw online, and if so, what. Seems like Google could do this quite easily. Provide a WiFi service that customers in-store would auto-sign into, that way they can tell if a customer visiting the store has been exposed to any mention of the shop online. I imagine only Google or Apple, or maybe Facebook, could do this because of the sheer amount of information they tend to have on peoples browsing history and location tracking ability.