Interesting read as usual from the folks at priceonomics but it seems like a lot of the problems about pinpointing how people found them have solutions that wor

Interesting read as usual from the folks at priceonomics but it seems like a lot of the problems about pinpointing how people found them have solutions that work to some degree including: - Provide a nominal discount with a coupon code "goog" so you know users came from Google. Or you can do a printed coupon with a tracking code embedded. I see coupons all the time for bike shops like Valenica and American Cyclery. - Just ask how people heard about you. Most people will tell you because making up a story is harder and it'll be natural since your sales associates are so personable. In terms of why the location works, my best guess would be because the mid-Market area is becoming gentrified as more and more startups move in and rents rise and young professionals with disposal income will pass by the store on their way to work.