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"Knowing that “Contribute” converted visitors to click more often than “Donate,” the team changed verbiage all over the site – and in all email messaging – to r
by codex 14y ago
"Knowing that “Contribute” converted visitors to click more often than “Donate,” the team changed verbiage all over the site – and in all email messaging – to reflect the test results."
Is it a good idea make this change to all contexts as the result of an A/B test for a specific context?