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A/B testing at the Romney Campaign
- tcdowney 14y agoHow Obama's campaign tested: http://blog.optimizely.com/2013/01/15/how-obamas-campaign-team-sourced-ab-tests-from-user-feedback/ http://blog.optimizely.com/2013/01/15/how-obamas-campaign-te...
- codex 14y ago"Knowing that “Contribute” converted visitors to click more often than “Donate,” the team changed verbiage all over the site – and in all email messaging – to reflect the test results." Is it a good idea make this change to all contexts as the result of an A/B test for a specific context?