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Example: If you have a friend who likes Jamba Juice, and you wanted to get the person a gift card. Are you going to spend the time to actually find a Jamba Jui

Example: If you have a friend who likes Jamba Juice, and you wanted to get the person a gift card. Are you going to spend the time to actually find a Jamba Juice and go there to buy a gift card? Or are you going to just click "buy as a gift for Friend" on Facebook? Another option is to buy the gift card at another store, but then you're just filling Safeway's data hole or Target's data hole instead of Facebook's. Is that better?

stephenr 14y ago
Seriously who buys gift cards for a shop that sells drinks? More importantly - a gift card in a shop can be bought with cash if you choose, and even if I used a credit card, my bank doesn't show me ads because I shopped somewhere
- j_s 14y ago
  > Seriously who buys gift cards for a shop that sells drinks? I had to re-read that several times, trying to decide if your 'Seriously' was seriously serious or not... http://www.statisticbrain.com/starbucks-company-statistics/ http://www.statisticbrain.com/starbucks-company-statistics/ > Starbucks Company Statistics > Year Value of Gift Card Activations > 2011 $820,500,000
  - stephenr 14y ago
    Oh of course I forgot we're talking about Americans. I should have asked what sane person buys a gift card for a shop that sells drinks.
    - coryl 14y ago
      Maybe they're normal, and you're insane. Data sure supports that idea :)
    - horv 14y ago
      I find they're actually quite good gifts for smaller or more casual situations - as a thank you for someone who did you a favor, or when you don't know someone all that well. Or even for people who just like coffee.
    - mnicole 14y ago
      Jamba Juice is one thing because it isn't on every street corner, whereas buying Starbucks cards for people you know spend money on coffee every morning is not a bad investment. Furthermore, with Starbucks' cards, it allows you to start redeeming points for more drinks and gives you incentive to keep re-upping the value to earn those points. I get a free drink/food item every two weeks from what started as a gift card that turned into a gold card. Do I have a consumption problem? Sure. But it was a benefit to my already-shitty lifestyle and I can't complain.

stephenr 14y ago

Seriously who buys gift cards for a shop that sells drinks? More importantly - a gift card in a shop can be bought with cash if you choose, and even if I used a credit card, my bank doesn't show me ads because I shopped somewhere

j_s 14y ago
> Seriously who buys gift cards for a shop that sells drinks? I had to re-read that several times, trying to decide if your 'Seriously' was seriously serious or not... http://www.statisticbrain.com/starbucks-company-statistics/ http://www.statisticbrain.com/starbucks-company-statistics/ > Starbucks Company Statistics > Year Value of Gift Card Activations > 2011 $820,500,000
- stephenr 14y ago
  Oh of course I forgot we're talking about Americans. I should have asked what sane person buys a gift card for a shop that sells drinks.
  - coryl 14y ago
    Maybe they're normal, and you're insane. Data sure supports that idea :)
  - horv 14y ago
    I find they're actually quite good gifts for smaller or more casual situations - as a thank you for someone who did you a favor, or when you don't know someone all that well. Or even for people who just like coffee.
  - mnicole 14y ago
    Jamba Juice is one thing because it isn't on every street corner, whereas buying Starbucks cards for people you know spend money on coffee every morning is not a bad investment. Furthermore, with Starbucks' cards, it allows you to start redeeming points for more drinks and gives you incentive to keep re-upping the value to earn those points. I get a free drink/food item every two weeks from what started as a gift card that turned into a gold card. Do I have a consumption problem? Sure. But it was a benefit to my already-shitty lifestyle and I can't complain.