What is this? I hate to be rude, but it reads something like "Hey, we wanted to know how to start a bike shop, and had some friends that did. ... Here's their r

What is this? I hate to be rude, but it reads something like "Hey, we wanted to know how to start a bike shop, and had some friends that did. ... Here's their renovations ... 1 year later, they rock, and they don't know why ... oh, and there's 1 or 2 BILLION dollar ideas in here, have fun!" Have they done surveys? Have they asked their customers "how did you hear about us?" Did they bring on each of those employees with sales experience? What was their onboarding process? Did they just get lucky? How far away WAS that other bike shop? It was a fine article, but I felt it lacked real details.