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Hessian – A brand for sale
- jcoder 14y agoA good brand is informed by the company/person/whatever being branded.
- designNERD 14y agoDoes that have to happen up front? We buy fonts the same way, pre made and tailor to use later.
- hapless 14y agoa : a native of Hesse b : a German mercenary serving in the British forces during the American Revolution; broadly : a mercenary soldier Powerful, unavoidable connotations are only valuable in a brand when they reinforce the product being sold.
- arrakeen 14y agothe design with the logo tilted and tiled looks very..erm..fascist
- pieratt 14y agoFascist? How so?
- danalmeida 14y agoCertainly a unique idea. My only concern is the stigma of this idea will certainly carry over to its purchaser. I, personally, will always have this first impression of the brand as it is currently presented. How can I take this brand seriously in another space, representing a different product or business? Today, Hessian branded itself as some kind of supply-side logo design. That is what I will always think of when I see it, not its new owner.
- jack9 14y agoI'm genuinely confused by this. Declare a brand then sell it?