Google users are people who actively searching for answers and information. Hence delivering relevant advertising to them that is addressing their real-time nee

Google users are people who actively searching for answers and information. Hence delivering relevant advertising to them that is addressing their real-time needs is so efficient. Facebook's users are people who are mostly bored, time wasters and procrastinators. Facebook certainly does better to target ads based on person interests and connections, but facebook's userbase is way more passive and apathic to respond to ads.