I once made an argument for a standardised disclosure of platform performance. My argument was targeted at game portals such as RealArcade, Big fish and the li

I once made an argument for a standardised disclosure of platform performance. My argument was targeted at game portals such as RealArcade, Big fish and the like. The same thing would apply for iPhone app sales. The publisher (in this case apple) should state the median (and possibly percentile points for 75% and 25%) return for developers on the platform. People didn't think much of the idea when I proposed it for portals, but I still think it's a fair thing to ask. It lets you know how much you can expect to make if you do better than average. If the numbers are good then publishers should be proud to state those numbers. Refusing to disclose such information in the face of requests should be seen as a warning sign to all developers.