Amazon is a category killer just like Wal-Mart is and if their PE ratio is 14.38, then Amazon's P/E ratio should be in that area as well. In order to avoid bei

Amazon is a category killer just like Wal-Mart is and if their PE ratio is 14.38, then Amazon's P/E ratio should be in that area as well. In order to avoid being placed in that category, you have to do some disruptive things. It's similar to what most web based companies do, they try to shoot for the stars and keep that momentum going. I think that explains the high P/E.