Agreed. In addition to what you've said, too much personalization means too little agency for the user. I wrote a blog post on this a couple of days ago: http:/

Agreed. In addition to what you've said, too much personalization means too little agency for the user. I wrote a blog post on this a couple of days ago: http://www.ritc.io/you-are-not-the-query/ http://www.ritc.io/you-are-not-the-query/