True. Just a happy side effect for the advertising in that example. Also, I'm not a huge fan of more regulation, but scientific integrity seems to demand the p

True. Just a happy side effect for the advertising in that example. Also, I'm not a huge fan of more regulation, but scientific integrity seems to demand the placebo ingredients be disclosed. From the discussion, it seems clear the doctor-scientists have to think about and carefully consider what to use for the control. A single, simple answer cannot work.