3 ms·

I think it's a positive to not dilute their brand into segments. They want 'BlackBerry' being talked about - not RIM and Blackberry. It's simplifying, declutter

by loceng 14y ago

I think it's a positive to not dilute their brand into segments. They want 'BlackBerry' being talked about - not RIM and Blackberry. It's simplifying, decluttering.