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As much as it probably is a good idea, it's a little worrying when a company amidst a crisis takes the time to work on their brand name and make room for that a
by SODaniel 14y ago
As much as it probably is a good idea, it's a little worrying when a company amidst a crisis takes the time to work on their brand name and make room for that announcement in a webcast that literally defines whether or not the company will survive another 18 months.
- loceng 14y agoI think it's a positive to not dilute their brand into segments. They want 'BlackBerry' being talked about - not RIM and Blackberry. It's simplifying, decluttering.
- blktiger 14y agoIt seems like a smart move to me. Unfortunately, I think it's too little, too late.
- loceng 14y agoNot so sure, there are a lot of Canadians, including myself, that are hoping they create a good platform with a good touch interface. They could have done this 5-10 years ago, and been Apple - but for whatever reason they just stopped innovating. If Canadians switch back to BB, and other people around the world start picking them as their preferred brand, then could easily be 10s of millions of sales initially, and as they improve the platform offerings and devices, could be hundreads of millions of sales.
- bluedanieru 14y agoThis isn't as worrying as when they start suing blackberry (as in, the actual fruit) stands.