> There's an argument to be made that they should give up on the consumer market and just go "all professional", of course, but I'm not sure that works long ter

> There's an argument to be made that they should give up on the consumer market and just go "all professional", of course, but I'm not sure that works long term. That's exactly what they tried to do, and is why they're in the situation they are in today. Instead of focusing on making the devices great for consumers, they focused on selling devices to businesses. But then something completely foreseeable happened: employees wanted iPhones. Soon after that, those employees started complaining about carrying around two devices. Thus the "bring your own device" IT trend started, and has been killing RIM for the last 4 years. No, either BlackBerry cedes all control of the market they were once the only player in, or they sell to consumers.