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"We've created a new position at BlackBerry, a Global Creative Director." "We needed someone who is creative, and into technology." "Alicia Keys is BlackBerry
by jpxxx 14y ago
"We've created a new position at BlackBerry, a Global Creative Director."
"We needed someone who is creative, and into technology."
"Alicia Keys is BlackBerry's new Creative Director."
NOOOOOOOOOOOOO
- bruceboughton 14y agoCan you smell the desperation?
- jpxxx 14y agoThis is a sure sign in any presentation that they're done talking about things that will actually sell their product.
- ajasmin 14y agoI guess they really needed to get one of these "rock-star" executives.
- untog 14y agoIt's a silly position, but I can see why they did it. Blackberry used to be cool. Now it most definitely is not. There's an argument to be made that they should give up on the consumer market and just go "all professional", of course, but I'm not sure that works long term.
- peeters 14y ago> There's an argument to be made that they should give up on the consumer market and just go "all professional", of course, but I'm not sure that works long term. That's exactly what they tried to do, and is why they're in the situation they are in today. Instead of focusing on making the devices great for consumers, they focused on selling devices to businesses. But then something completely foreseeable happened: employees wanted iPhones. Soon after that, those employees started complaining about carrying around two devices. Thus the "bring your own device" IT trend started, and has been killing RIM for the last 4 years. No, either BlackBerry cedes all control of the market they were once the only player in, or they sell to consumers.
- stephenhuey 14y agoOh, we got our feet on the ground And we're burning it down Oh, got our head in the clouds And we're not coming down This girl is on fire This girl is on fire She's walking on fire This girl is on fire
- colmvp 14y agoWhatever it's not like Alicia Touchscreen was available.
- georgemcbay 14y agoMegaUpload's "CEO" was Swizz Beatz (who happens to be Alicia Keys' husband). In that light, I'm not sure this executive appointment sends the positive message that RIM, er... BlackBerry... thinks it does. Resorting to stunts that the Mega guys were doing years ago is hardly cool or creative.
- ajasmin 14y agoAfter watching the presentation, I understand that Alicia's job is to help people in the entertainment industry take advantage of the BlackBerry platform. I guess she can play that role. She probably should find herself a more descriptive job title though.