With vday just around the corner - maybe you should just focus on cakepops. What I am saying is create a simple offer/package. Something you can order fast/eas

With vday just around the corner - maybe you should just focus on cakepops. What I am saying is create a simple offer/package. Something you can order fast/easy and repeatly. 1800flowers personally calls people 1 year from date sent (if you mark it as birthday, annerversary,etc.) During the call they not only remind you but offer 15% right then and there if you order over the phone with them. Talk about repeat customer and increasing your lifetime value (LTV). I think if you want to target the flower/etc. market either create a simple facebook app that would pullin birthdays and work on sending/etc. Let me know if you need help (twitter @johnmurch) or want to bounce around more ideas as I think it's a niche product that could do well as an alternative to flowers (like you said).