Foodspotting reportedly had 2MM users. Depending on the % active, etc. OT is picking up users at $5/per is probably in decent range of what they typically will

Foodspotting reportedly had 2MM users. Depending on the % active, etc. OT is picking up users at $5/per is probably in decent range of what they typically will pay for an active user through other marketing channels. Add in the talent, the app, etc. and they get a good deal out of it as well.