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That makes me wonder what the next public and private PR moves should be for Boeing. My first guess is that their strategy should: A) Mention the tradeoffs inv
by Avitas 14y ago
That makes me wonder what the next public and private PR moves should be for Boeing. My first guess is that their strategy should:
A) Mention the tradeoffs involved with any engineering project
B) Quickly accept blame instead of pushing it off to a supplier, a single employee and/or group (i.e., even if they have excellent reason and evidence for doing so)
C) Make known their official stance on Elon's technical assessment
I also think that they should first respond to Elon privately and later make a public statement--when they are ready. I happen to think they should make a public statement about what Elon's statement rather quickly. However, I realize that their executive staff and PR department may need some time to discuss this.
Because Elon is so "high-profile," if they don't handle this wisely, the press will give them two black eyes instead of one.
- CamperBob2 14y agoD) Invent a time machine and qualify two different battery types, as they should have done in the first place. Everything else will keep the 787 on the ground for a very long time, I'm afraid.
- tlb 14y agoE) Replace with proven technologies (NiCd or AGM) which weigh more and accept a small hit on fuel efficiency until the lithium problems are sorted out.
- CamperBob2 14y agoTrouble is, any such change, even to a "proven" technology, will trigger an avalanche of red tape from the FAA. They don't issue slipstream patches in that business.
- djloche 14y agoD) take EM's offer and source the batteries / solution to a joint boeing-spacex/tesla project and proudly proclaim that they're going to the world's experts on batteries, the same people that NASA trusts - SpaceX. This provides positive press for both companies and (provided they fix the problem) resolves any long term problems that might completely destroy their business (like having multiple planes catch fire or blow up). All it will take is to swallow their pride for a moment and go to their competitor to help solve the problem.
- daemin 14y agoThey can't do that since Boeing are in a joint venture as direct competition to SpaceX, as stated in the article.
- AnthonBerg 14y agoThere may be the perception that they "can't" - and it is realistic to state this - but they actually can.
- daemin 14y agoBad use of language on my part, it would probably be more accurate to say that they won't, because of the politics involved.
- AnthonBerg 14y agoFWIW it was absolutely not the intention to criticise you, what you said, or how you said it – I'd have said the same thing as you did. I felt the need to put the distinction forward as I'm in the eternal process of removing "can't"'s from my mindset.