Assume that you are correct. How do you ensure that your prices are the lowest? Supply chain management and volume. Short of Wal-Mart performing a miracle or s

Assume that you are correct. How do you ensure that your prices are the lowest? Supply chain management and volume. Short of Wal-Mart performing a miracle or spending tens of billions of dollars restructuring their entire business, Amazon is pretty much guaranteed to establish a retail monopoly in the U.S. No one else has the resources to dethrone Amazon, and I'm not entirely convinced that Wal-Mart can do it either.