I forget what the UK amazon has for its prime equivalent, but after getting Prime in the US and the Amazon credit card for points, Amazon basically owns me and

I forget what the UK amazon has for its prime equivalent, but after getting Prime in the US and the Amazon credit card for points, Amazon basically owns me and my buying habits. It is somewhat scary to be honest how accurate their recommendations are now that I've input information. People talk about Facebook, but Amazon has way more information on actual purchases from me. Whatever, don't care much, they do a good job and returns are painless.