I think it may be an American thing (though I am also quite sure it has started spreading to the Australian startup community), but why is it founders keep sayi

I think it may be an American thing (though I am also quite sure it has started spreading to the Australian startup community), but why is it founders keep saying "crushin' it" or "killin' it" when asked about their startups? In recent years I've been increasingly compelled to say similar things, and I've theorized it to be two reasons, both of which I have personally experienced: the concept of 'saving face' (i.e. a duty to signal startup's success to other people) and common courtesy (i.e. people really don't want to hear about you, they want to hear about themselves, so a short answer would suffice, kinda like "I'm doing well thank you"). On one hand, we're starting to go to the other end and start fetishizing failure, but on the other hand, chest puffery and internal competitiveness of startup founders (we really really really really really like to compare ourselves to others) has caused a lot of depression. I guess it's a fine line to walk