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Neither. Build up a mailing list of prospects while you build and keep them updated on your progress. On launch day, spread the news among the mailing list.
by robodale 14y ago
Neither. Build up a mailing list of prospects while you build and keep them updated on your progress. On launch day, spread the news among the mailing list.
- paulitex 14y agoWorth noting, we actually did that as well. I believe we got 7-8 conversions on launch day from the ML. Built from ~6 months of email capture on the landing page + 4 months of active customer discovery interviews.
- nickfrost 14y agoI suggest we chat about my community of targeted early adopters, that will make TechCrunch and HN user acquisition, a thing of the past. Seriously. @TheNickFrost