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I think it can be sleazy if done subversively, however it can be a less-abrasive than a regular cold call if intention/purpose is stated up front. Finding the
by aik 14y ago
I think it can be sleazy if done subversively, however it can be a less-abrasive than a regular cold call if intention/purpose is stated up front. Finding the right person in an organization can be hard, and it's much less of a waste of time for all parties if you find the relevant person quickly. It would also be important that you don't give the impression that the person referred to you believes the higher-up referred you because they endorse you.
- rrouse 14y agoThe tip here, as written, suggests that it works because there is an implicit endorsement: "As soon as your prospect sees you were referred by their superior, you become important. The likelihood they respond skyrockets. Put yourself in their shoes…what’s worse than someone potentially wasting 15 minutes of their time? Blowing someone off who their boss wanted them to talk to."