"Release early, release often" is an Extreme Programming mantra which has been around way longer than 37signals. I'm not sure who coined the expression though.

"Release early, release often" is an Extreme Programming mantra which has been around way longer than 37signals. I'm not sure who coined the expression though. Maybe Eric Raymond or Linus Torvalds (http://www.catb.org/~esr/writings/cathedral-bazaar/cathedral-bazaar/ http://www.catb.org/~esr/writings/cathedral-bazaar/cathedral...).