You might want to do some kind of emotional connection before "donating" paying (1), and review the studies on "pay what you wish". I can't find the best one I

You might want to do some kind of emotional connection before "donating" paying (1), and review the studies on "pay what you wish". I can't find the best one I saw (which I believe said to set a default price), but I found these others: http://www.freakonomics.com/2010/07/20/how-to-maximize-pay-what-you-wish-pricing/ http://www.freakonomics.com/2010/07/20/how-to-maximize-pay-w... this one is long, but has a section on "pay what you wish" midway through. http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/?utm_source=hackernewsletter&utm_medium=email http://conversionxl.com/pricing-experiments-you-might-not-kn... (1) I mean something like saying: "you accomplished X goal this month !!!". Probably someone else has more specific advice :) , I've never tried pay-as-you wish myself, but seen lots of previous advice here!