3 ms·
I find the drop-in-advertising rates the most interesting item. I don't follow this closely, is revenue-per-click actually dropping?
by jpdoctor 14y ago
I find the drop-in-advertising rates the most interesting item. I don't follow this closely, is revenue-per-click actually dropping?
- nikcub 14y agoNo, it is growing, and growing really well. At a macro level more and more advertising spend is moving to online. It is being sucked out of newspaper and television and sunk into online, which is now a $15B market (for display ads only) - 23% growth from 2011-12[1]. As for CPC rates, this link has a nice table showing the increase[0]. Anecdotally I can tell you that my own data corresponds with what they see (across a number of clients/startups I have worked with in past 5-6 years): [0] http://www.hochmanconsultants.com/articles/je-hochman-benchmark.shtml http://www.hochmanconsultants.com/articles/je-hochman-benchm... [1] http://cdn.crowdscience.com/blog/2011/11/online_advertising_market_size.gif http://cdn.crowdscience.com/blog/2011/11/online_advertising_...