I call this the social network that is "there when you need it, and not when you dont" which is the best approach to this space. They are surfacing things up w

I call this the social network that is "there when you need it, and not when you dont" which is the best approach to this space. They are surfacing things up when you need them and in a non-obtrusive way. I have written extensively about this exact phenomenon on my blog a lot recently as I feel that most people do not want a "Social Network" they want solutions to problems - the naming convention is what we all give it after the fact.