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Apple obviously knows how to squeeze every ounce of profit margin they can out of the consumer. But why does it cost the same amount to double the 16 GB model a
by frogpelt 14y ago
Apple obviously knows how to squeeze every ounce of profit margin they can out of the consumer. But why does it cost the same amount to double the 16 GB model as it does to double the 64 GB model?
- rthomas6 14y agoProbably for the simple reason that their market research shows that that's what people are willing to pay for it.
- TillE 14y agoI'm pretty sure that first $100 upgrade from 16 to 32 is a huge profit maker. It only costs Apple a few bucks, and anyone who wants to seriously use their iPad has to do it because 16GB is just too small.
- sunkencity 14y agoI find 16GB satisfactory. If I would store tons of videos and audio I'd want more but I stream all the audio and video. (I agree that it's a huge profit maker for them though).
- r00fus 14y ago16GB is fine if all you're doing is using iTunes Match and/or Netflix and not too many big game apps, etc. Not for the power user or "homesteader" ie, I put most of my music/apps/movies on my 64GB model.
- tomelders 14y agoI suspect some of it will be profit, some of it will be engineering. I wouldn't be surprised if the cost of engineering from 16gb to 32gb is roughly similar to the cost of going from 64gb to 128gb. The components could be cheaper, the actual hardware for 64gb might be more versatile than the hardware for 16gb and so on.
- noarchy 14y agoThe increase in margins is huge for them. With a PC desktop, and with most laptops as well, you can simply upgrade the hard drive or ram yourself and save a ton of cash. But tablets have changed how easy it is to do this, and Apple is also soldering their laptop (at least, on the Air) hard drives and ram in place. So if you want an upgrade, you pay for it upfront, and you dig deeper into your pocket to do it.