Finally a contest with more substantial prizes. I can't help feeling that lately virtually all companies have been launching contents to solve (very) difficult

Finally a contest with more substantial prizes. I can't help feeling that lately virtually all companies have been launching contents to solve (very) difficult problems, but instead offer only rewards that coincidentally, just the persons with the most experience/most qualified, would consider undignified. (like the recent NASA ISS contest or most of the competitions on Kaggle).