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Startups, you don't have to start in enterprise. You can start with SME B2B, do that really well, and then look at enterprise. Whole B2B is much larger than the

Startups, you don't have to start in enterprise. You can start with SME B2B, do that really well, and then look at enterprise. Whole B2B is much larger than the enterprise.

joshuakarjala 14y ago
Yes. In my experience, small to medium sized business, experiencing growth, are a great place to start. Typically they have started out using some sort of closed source industry standard product (Access, Hosted Webshops, eg.) and are now starting to bang their heads against the wall. Usually the business owner is affected personally by these headaches, so is much more proactive on getting them solved. Also you can get into a nice research/development/feedback/training loop, directly with the handfull of users, who will be using your work.
ucee054 14y ago
Danger! Danger! http://www.amazon.com/Outfoxing-Small-Business-Owner-Relationship/dp/B000EHTAJQ http://www.amazon.com/Outfoxing-Small-Business-Owner-Relatio...