Spot on. In enterprise B2B, nobody's going to give the time of the day to a startup whizzkid just because his solution is technologically better or faster or w

Spot on. In enterprise B2B, nobody's going to give the time of the day to a startup whizzkid just because his solution is technologically better or faster or whatever, without connections and financial backing (stability). Enterprise is more about who knows who. Painful sales cycles. Talking to loads of people across many business layers (while greasing the right pockets, dinners, gifts and whatnot). Anonymous B2C is popular with startups for a reason.