Sadly, I do not have that experience. I know what everybody knows. I guess it is extremely hard. Software-Infrastructure wise it is possibly one of the most cha

Sadly, I do not have that experience. I know what everybody knows. I guess it is extremely hard. Software-Infrastructure wise it is possibly one of the most challenging product. Competition is stiff, so going global is almost not a choice. You either go vertical, or local-national. Yes you can use available open source software (Nutch, Hadoop, Solr etc) but they can make you go up to a point. If you want to go real big, then you may need to write your own crawlers, indexing - ranking, clustering, duplicate-spam detection algorithms, distributed file systems, ad systems etc. Making a search engine of course is not enough, you need to add a gazillion service to make it attractive. Many of those services are also requires cutting edge technology (translation etc.). And it burns money 7/24. I understand why people values DuckDuckGo for privacy reasons. I respect that. But sure devleoping it, is far far easier than developing a real search engine.