would like to share my co-founder thoughts here, which i use to classify an idea needs (aka blood on the floor problem) - A person knows what he/she is missing

would like to share my co-founder thoughts here, which i use to classify an idea needs (aka blood on the floor problem) - A person knows what he/she is missing - less risky to build a solution since the problem is more or less well defined wants (aka cocaine) - A person doesn't realize a better solution can exist unless he/she is exposed to it. Walkman solved the problem of mobile music, but my thoughts are that people would have never been able to think while using a walkman that a device like iPod would come in a few years and the same reason why most of you are not able to think of a better device than iPod today (it needs thinking like Mr Jobs to solve a wants problem).