I found these lines curious: Get labelled a “Failure” and it can ruin your life. As a pedagogical methodology, embracing failure is the last thing these kids

I found these lines curious: Get labelled a “Failure” and it can ruin your life. As a pedagogical methodology, embracing failure is the last thing these kids need. So rather than telling these kids that failure isn't a bad thing and that they can learn from failing and grow we should continue telling them that failing sucks and makes you a failure? Or, if not telling them, at least letting them keep the mindset? And that's supposed to be the better alternative? How does that work?