3 ms·

Ask HN: What is your favorite book on A/B testing

9 points by em00guy 14y ago

I'm impressed by the promise of A/B testing in high volume web applications. I'd love to hear what material the HN crowd found the most helpful?

karolisd 14y ago
Not books, but I always read these blogs: http://visualwebsiteoptimizer.com/split-testing-blog/ http://visualwebsiteoptimizer.com/split-testing-blog/ http://blog.optimizely.com/ http://blog.optimizely.com/
- em00guy 14y ago
  Those are both brilliant links. The books I've found all seem a bit pedestrian.
Angelo90001 14y ago
This one is good: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/?_encoding=UTF8&camp=1789&creative=9325&keywords=A%2FB%20testing&linkCode=ur2&qid=1359325297&sr=8-2&tag=produc05-20 http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/d...
IgorP 14y ago
This one is good: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/?_encoding=UTF8&camp=1789&creative=9325&keywords=A%2FB%20testing&linkCode=ur2&qid=1359325297&sr=8-2&tag=produc05-20 http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/d...
tristanz 14y ago
Google described their process here: http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/36500.pdf http://static.googleusercontent.com/external_content/untrust...
verganileonardo 14y ago
I recommend Conversion Rates Experts (http://www.conversion-rates-experts.com http://www.conversion-rates-experts.com). Mainly, the CrazyEgg case study (http://www.conversion-rate-experts.com/crazy-egg-case-study/ http://www.conversion-rate-experts.com/crazy-egg-case-study/) -- love how they approach collecting qualitative data. Also, the guys at Unbounce does a great job with landing pages A/B Testing (http://unbounce.com/blog/ http://unbounce.com/blog/). Patrick, a fellow HNer (http://news.ycombinator.com/user?id=patio11 http://news.ycombinator.com/user?id=patio11) writes a blog on marketing for software (http://www.kalzumeus.com/blog/ http://www.kalzumeus.com/blog/) and other tips for developers.

9 points by em00guy 14y ago

I'm impressed by the promise of A/B testing in high volume web applications. I'd love to hear what material the HN crowd found the most helpful?

karolisd 14y ago

Not books, but I always read these blogs: http://visualwebsiteoptimizer.com/split-testing-blog/ http://visualwebsiteoptimizer.com/split-testing-blog/ http://blog.optimizely.com/ http://blog.optimizely.com/

em00guy 14y ago
Those are both brilliant links. The books I've found all seem a bit pedestrian.

Angelo90001 14y ago

This one is good: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/?_encoding=UTF8&camp=1789&creative=9325&keywords=A%2FB%20testing&linkCode=ur2&qid=1359325297&sr=8-2&tag=produc05-20 http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/d...

IgorP 14y ago

tristanz 14y ago

Google described their process here: http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/36500.pdf http://static.googleusercontent.com/external_content/untrust...

verganileonardo 14y ago

I recommend Conversion Rates Experts (http://www.conversion-rates-experts.com http://www.conversion-rates-experts.com). Mainly, the CrazyEgg case study (http://www.conversion-rate-experts.com/crazy-egg-case-study/ http://www.conversion-rate-experts.com/crazy-egg-case-study/) -- love how they approach collecting qualitative data. Also, the guys at Unbounce does a great job with landing pages A/B Testing (http://unbounce.com/blog/ http://unbounce.com/blog/). Patrick, a fellow HNer (http://news.ycombinator.com/user?id=patio11 http://news.ycombinator.com/user?id=patio11) writes a blog on marketing for software (http://www.kalzumeus.com/blog/ http://www.kalzumeus.com/blog/) and other tips for developers.