This, right here, is the elitism. The idea that Apple's employees "produce something they truly care about" is applying quite a brushstroke of glowing praise t

This, right here, is the elitism. The idea that Apple's employees "produce something they truly care about" is applying quite a brushstroke of glowing praise to thousands of random people. How do you know this? Because Apple TELLS you they produce something they truly care about. It really is that simple - that is their marketing message.