The netflix example is interesting. I recently installed with super-hacky Netflix for Ubuntu PPA (works surprisingly well, but can cause your screensaver to act

The netflix example is interesting. I recently installed with super-hacky Netflix for Ubuntu PPA (works surprisingly well, but can cause your screensaver to activate). It's basically just windows firefox wrapped in a custom version of wine. The important thing though is that it launches fullscreen and attaches to the unity dock as an independent application whereas with Windows it's just a website that you browse to. I think that the way it integrates on Ubuntu actually makes much more sense in many ways. Though VLC integration would obviously be the most superior option.