> Do attack ads ever work, even if the facts are accurate? Absolutely, because it puts the attacker on the same stage as the much larger company. It is risky,

> Do attack ads ever work, even if the facts are accurate? Absolutely, because it puts the attacker on the same stage as the much larger company. It is risky, so it is a tactic that should be limited to companies that have less to lose. Look up the history of Salesforce.com, and you will see all sorts of attack tactics that were instrumental in their success: attacking oracle, staging fake protests outside enterprise software conferences, etc.