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We should agree on definition of terms, what actually is enterprise? Not all B2B is enterprise, so we should draw a line somewhere. There's a lot of SME B2B sol
by jkaljundi 14y ago
We should agree on definition of terms, what actually is enterprise? Not all B2B is enterprise, so we should draw a line somewhere. There's a lot of SME B2B solutions where the sales and marketing process is quite similar to B2C. Should we say enterprise is when you start doing direct sales?
- quinthar 14y agoI'd suggest "enterprise" means "everywhere the classic top-down enterprise sales strategy works", which generally means "companies over 1000 employees". At Expensify, we define the market as: 1 - Individual, prosumer, contractor, solopreneur, etc. 2-10 - "Very small business" 11-100 - "Small business" 101-1000 - "Midsize business" 1001+ - "Enterprise" But you're very right to ask -- different industries segment the market differently. We focus on employee headcount because we sell seats; companies who sell big contracts not tied to seats typically segment the market by revenue.