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Actually, its been shown that the confusion of which account type to use is worse than the bonus of having options at signup. I forget who did the testing, but
by thedufer 14y ago
Actually, its been shown that the confusion of which account type to use is worse than the bonus of having options at signup. I forget who did the testing, but non-techies have trouble remembering which they used as well as understanding what it means to "sign in with..".
- Turing_Machine 14y agoI'd be interested in seeing the study. For me, at least (and I think for many others) the thought of creating yet another login is enough to make me back out.
- thedufer 14y agoOkay, I misremembered a bit. They showed that a tiny portion of people used social login (~3%) and that the gain they thought they'd made with them (fewer forgot password/username issues) was due to an unrelated change. The tiny portion shows that it can't be that important (plus, how many of the 3% that took advantage of it would have left without those buttons?). The study can be found here: http://blog.mailchimp.com/social-login-buttons-arent-worth-it/ http://blog.mailchimp.com/social-login-buttons-arent-worth-i... I apologize for the misinformation in my first comment, but I think my point remains. That said, I feel similarly to you - I just think that a much smaller portion of people feel that way than you realize.