This seems pretty obviously a calculated publicity stunt. And it worked. I'd certainly never heard of Quirky before. Now I know not only who they are but tha

This seems pretty obviously a calculated publicity stunt. And it worked. I'd certainly never heard of Quirky before. Now I know not only who they are but that they stake their brand on protecting small inventors. That message will probably outlast any remembrance that they essentially smeared a beloved company. From that point of view, I say congratulations. But OXO handled it brilliantly and turned it into a PR coup of their own.