3 ms·
Were you paying attention during the 2012 US Presidential elections? Do those count?
by fennecfoxen 14y ago
Were you paying attention during the 2012 US Presidential elections? Do those count?
- jcampbell1 14y agoIn politics, attack ads work well because if it causes someone to stay home it is a win. In business, negativity can damage the entire segment enough that both sides lose. Imagine if Coke and Pepsi accuse each other of selling "poison for idiots", then people will quit drinking soda altogether. Politicians don't have to consider this dilemma.
- dragonwriter 14y agoThis isn't so much "in politics" in general, as "in elections in systems which have features which strongly reinforce duopoly"; in a duopoly, getting people to stay home or to dislike the target slightly more than they dislike you for the negative attack is a "win", but in systems where driving people away from one target (whether they stay home or actively vote against) with negative ads can fail to increase your share of the vote actually cast (because there are more meaningful options than vote for target, vote for attacker, or stay home), the incentives are different.
- jrockway 14y agoI wasn't paying attention, no. I already knew who I was going to vote for. (I don't watch ads on TV anyway. This leaves me woefully uninformed as to what sugar-infused toothpaste to buy, but I think I'll live.)