It's not hip indie music and bright colors that make products seem appealing in an ad. Ads succeed when they allow the most appealing parts of a product be reve

It's not hip indie music and bright colors that make products seem appealing in an ad. Ads succeed when they allow the most appealing parts of a product be revealed simply and cleverly. Microsoft has always failed on this single issue when it comes to marketing: they are simply too heavy handed and unwilling to let products speak for themselves. A lot of their products also suffer from simply not being compelling enough, but even when the product is compelling they go overboard on the "forced fun soundtrack" and stock-people. Stepford advertising at its worst.