Sure. But I was just assuming that VP9 would be similar to VP8 which found most of its usage in a web browser. But VP9 is pretty much a non starter for any emb

Sure. But I was just assuming that VP9 would be similar to VP8 which found most of its usage in a web browser. But VP9 is pretty much a non starter for any embedded device as well. Apple, LG, Microsoft, Samsung, Sony are patent licensors so they have every reason to use H.265 in their own products. So that takes cares of the majority of all of the mobile and console markets. Then you still have the situation where even if H.265 and VP9 are supported equally everywhere why would anybody use it. H.265 will be technically superior, be built into the core OS SDKs and have far, far better tool support from content creation to editing to output.