I really want to try this, but I don't see why we are required to register for accounts. My cell phone number is enough of an account name. Just send me a one-t

I really want to try this, but I don't see why we are required to register for accounts. My cell phone number is enough of an account name. Just send me a one-time SMS with a random guid that links back. I can enter a password there. Alternately, why use accounts at all? Just let me enter my number or email and pick movies to be notified about.